TouK

Visual Communication & Branding

Website and Promotional Materials Design

This project to expand TouK's visual identity aimed to strengthen brand cohesion and highlight its unique organizational culture. The concept was inspired by the TouK logo's connection to Apache Flink and Native American motifs. Utilizing the symbolism of community and "tribalism," I created a new visual layer for the brand.

TouK Visual Communication

Role & Responsibilities

This project involved refreshing the website, which now showcases characteristic illustrations, alongside the creation of a comprehensive suite of corporate materials, encompassing apparel, gadgets, and stationery, all adhering to a unified design aesthetic.

TouK Promotional Materials
TouK Branding Extension
TouK Visual Identity

Scope

  • Web Design
  • UX/UI Design
  • Vector Illustrations
  • Company Swag: Design & Production

Team

  • 1 Employer Branding Specialist
  • 2 Designers
  • 1 frontend Engineer

Tools

  • Illustrator
  • Photoshop

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