Nussknacker
Color Palette Optimization
Visual Communication & Branding
This project to expand TouK's visual identity aimed to strengthen brand cohesion and highlight its unique organizational culture. The concept was inspired by the TouK logo's connection to Apache Flink and Native American motifs. Utilizing the symbolism of community and "tribalism," I created a new visual layer for the brand.
This project involved refreshing the website, which now showcases characteristic illustrations, alongside the creation of a comprehensive suite of corporate materials, encompassing apparel, gadgets, and stationery, all adhering to a unified design aesthetic.